Longines DolceVita – A New Approach To Charm And Grace

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Since its inception, the Longines DolceVita collection has illustrated contemporary elegance of the Longines watchmaking brand worldwide. Inspired by the “Dolce Vita”, it is an homage to the sweetness of life. Today, a new chapter in this collection opens with a unique interpretation featuring softened lines. These new variations will not fail to impress women who have made charm a way of life.

A worthy heir to a tradition where elegance takes the leading role, the Longines DolceVita collection has met with widespread global success since its inception. Inspired by the Italian sweet life, the “Dolce Vita”, it is worn on the wrists of women who know how to make the most of life’s simple pleasures.

As a tribute to those women, Longines has decided to offer a new interpretation of this collection, subtly combining geometric lines with soft curves.  The lines of the rectangular case have thus been elongated and arched, some models enhanced with diamonds, to magnify the contemporary elegance and femininity of these new pieces.

These new decidedly feminine and charming designs will not fail to delight women who boast a joyful, carefree attitude and love to wear adornment that reflects their style for a happy and colourful picnic at the racetrack.

Cased in steel, and sometimes decorated with diamonds, the Longines DolceVita collection comes in four dimensions. A silver-coloured “flinqué” dial adorned with painted Roman numerals and a black lacquered or white mother-of-pearl dial with diamonds decorates the watches of this line. Slender rhodium-plated or blued-steel hands point to the passing hours and minutes. With their quartz movement, the timepieces are finished by a choice of black, white, grey or red leather straps or by a stainless steel bracelet.

Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. Longines has generations of experience as official timekeeper of world championships and as partner of international sports federation. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World’s leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 140 countries.