The worldwide leader brand of mosaics products opens its first UK showroom in London, nerve centre of design and luxury, among the most important market for the Made in Italy.
The location will be in the heart of Mayfair, at 15A Dover Street, the most chic and prestigious neighbour of the English capital.
Hotels and luxury restaurants, elegant boutiques, exclusive art galleries and embassies will be the special scenario of the showroom. The space will be a meeting point and destination venue for architects and clients that appreciate authentic and quality products from the Maison, with an aesthetic of exclusive design.
The space will be developed in four floors on a surface of 5500 sqft in a Victorian town house where in every floor will be shown a different part of Sicis universe.
The concept of the project takes up the points and the guidelines introduced by Massimiliano Raggi that proposes Sicis world in a Londoner key as an eclectic home thought in any detail, with the maximum modularity and personalisation typical of the brand.
The showroom will host all the best sellers of the Maison but also cutting edge new collections.
There will be a constellation of mosaic of many materials like marble, silver and gold, bi and tri dimensional, artistic mosaic, furniture and lights.
In the London flagship store Sicis will launch for first time new luxury fabrics that will re-evoque the Maison iconic patterns.
Moreover, there will be a dedicated space for the exclusive jewels and watches in micromosaic, works of art with some pieces of the collections designed uniquely for the London shop.
The new space represents for Sicis a strategic investment finalized to increase the brand awareness and give to architects and interior designers an tool to create a sort of laboratory for local and global projects.
During 2016 London will be followed by the opening of New York on the Fifth Avenue in the heart of NOMAD, in Manhattan, district famous for art and design.