Aston Martin and Quintessence Yachts are today celebrating the upcoming launch of the new AM37 powerboat by showcasing its innovative design during the prestigious Milan Design Week, Salone del Mobile.
Now in its 55th year, Salone del Mobile is a city-wide design festival, welcoming over 400,000 guests from the international creative community, looking for the latest trends. The exhibition that will be held at Larusmiani Concept Boutique on Via Monte Napoleone from 12 to 18 April will focus on the unique design elements of the AM37.
At an exclusive evening event on 13 April, Quintessence Yachts will hold the worldwide preview of the AM37, a powerboat created to capture the performance, handling, comfort and style synonymous with Aston Martin.
Aston Martin Chief Creative Officer, Marek Reichman said: “It is true that a beautiful, simple shape is critical to a product’s success but it must also have drama, which is provided by surface language, proportions, and through the choice of exciting materials.
The AM37 is the result of years of research and development, challenging the status quo of the nautical world. Fusing the maritime and automotive worlds with the universal characteristics of style and elegance, the core of the AM37 offers the perfect balance of design and engineering, performance and comfort, luxury and functionality.
Quintessence Yachts Chief Executive Officer, Mariella Mengozzi commented: “At Quintessence Yachts we translate design in functionality and technology to enhance the customer experience. We’re proud to present elements of the AM37 at Milan Design Week, a boat that represents an entirely new concept for the yachting world.”
The most important attribute for Aston Martin is the language of design and we have transferred this language into AM37. The new powerboat represents the ideal combination of luxurious and technical materials, generating a powerful yet understated finished product.”
AM Brands Managing Director, Katia Bassi concluded: “The Salone del Mobile is the perfect setting to showcase the design of the AM37, another exceptional project from Aston Martin’s Art of Living portfolio. We are excited to share the fine details and design of the powerboat ahead of its launch later this year.”